The A21 Campaign

A21, London

This weekend saw hundreds of volunteers spend their Saturday in and around London raising awareness for a really important cause – the A21 campaign, which is a non-profit organisation aimed at preventing human trafficking through awareness.

One of the statistics that blew my mind was that there are an estimated 27 million slaves in bondage across the world. Furthermore, the average age of the victims is just 12 years old and only 1 – 2% of the victims are ever rescued.

The theme of the day was #27for27 – 27 people in 27 boroughs raising awareness for the 27 million slaves. We went around London dressed in black with tape covering our mouths and handing out leaflets to as many people as we could. The response was generally positive and we even managed to get some screen time with a film crew who were making a project with the aid of Stephen Fry.

While some people were genuinely interested in the cause there were some people that were particularly close minded – one guy saying “not bovvered” in a Catherine Tate style, stood out. Regardless of this, we managed to distribute all our leaflets and even received tweets from Channel 4 and made it into the BBC building. 
All in all, the day was a success and I am proud to have been part of such a great cause.

To learn more about the campaign, visit: